Unique & Effective Marketing Services Here are some examples of the programs we typically design.
These are then highly customized to fit the client's specific needs:
  • New Business Development

    Coughlin Marketing Services, LLC (CMS) partners with key personnel within your organization to strategically design custom marketing programs that are uniquely designed to develop new business opportunities for your company. These programs typically consist of: 

    • Finding (or testing) brand new markets or expanding your existing markets
    • Uncovering key decision makers within these markets
    • Talking directly to the decision makers about their specific concerns, needs, etc., and identifying new 
      business opportunities for your sales or distribution teams!

    Simply put, CMS becomes an extension of your sales and marketing teams. Our unique programs have a 15-year track record of increasing revenue growth for our Clients, sometimes doubling sales within a short period of time, such as
    1-2 years. Successful long-term Clients include:

    • Pacific Scientific (motion control manufacturer),
    • North Safety Products (leading industrial safety products manufacturer),
    • Nord Gear (gear motors and inverters manufacturer),
    • Staneco Corporation (Systems Integrator),
    • DeVlieg Bullard (machine tool manufacturer),
    • GCS Business Capital, LLC (global mergers and acquisitions firm),
    • Aqua-Aerobic Systems, Inc. (leading wastewater equipment manufacturer),
    • John Caslione (global business strategist).
  • Customer Retention Programs

    Our Clients do not always have the staff in place to be able to contact all of their existing customers on a regular basis. Sales personnel are busy handling their largest accounts. CMS becomes a professional extension of your sales force by designing and conducting customer retention / contact programs, conducting well-planned phone calls and email follow ups. These programs can generate tremendous sales growth in many cases over time, because all customers like to feel they are sincerely "cared about." 

    Best of all, most companies do not do this very pro-active measure, - so when you decide to do this, 
    the pro-active call activity generated in our Customer Retention Programs, on your behalf, becomes 
    your best competitive advantage!    
    • Helps your company to be "top of mind" with your customer -- when a need arises your customer 
      will call you (verses calling your competition - whom you know are beating on your customer’s door)
    • Designed specifically to keep your relationship with ALL of your customers well-communicated to, 
      and supremely serviced. For example, if there is a problem at your customer site, they will tell us, 
      we will tell you, and you get a tremendous opportunity to fix it, this is far superior to never knowing 
      why they went with your competition on the next bid out. 
    • These programs can and do generate tremendous sales growth, in some cases over 50%, 
      because all customers like to feel they are “cared for”.

    And, best of all, most companies do not do this very pro-active measure, - so when you decide to do this, the pro-active call activity generated in our Customer Retention Programs, on your behalf, becomes your best competitive advantage!
  • New Product Launches

    New product launches can be difficult to incorporate into your already busy sales agenda. CMS is experienced at announcing new product or services on our Client's behalf. And, more importantly, it is another excuse to talk to your customer. The discussion is aimed at enticing your customer to want to learn more without sounding like a "pushy sales call." When the marketing department calls, it let's down the guard and people tend to listen. The CMS team also listens – to the customer's interest level, and their other concerns of the day. In all cases, these product launch marketing programs that we do typically uncover many other issues that our Client's can get involved in. Bottom line, a telephone call announcing a new product – is a really just another great opportunity to "listen to your customer."

    CMS has conducted "product launch programs" on behalf of our long term clients for over 15 years. The success stories are staggering. We are proud to say, that in many cases we help our Client's sales teams exceed their sales goals and more importantly [to them] make their yearly bonuses! 

    
		        
		      
	        
    
		    
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    Market Research Programs
    
		      
    There are many companies that do research, but they do not specialize in the manufacturing industries globally. We have a talented group of experienced researchers that can find and report on information that is current and pertinent to your specific needs.
    
		      					
		      
    Our team of researches pay close attention to all of the details surrounding your project goals providing additional details surrounding your overall goal. As is the case with much research, we typically uncover items that were not planned for, but add value to your management team. We use valid, credible and established resources to compile the most accurate information. A meaningful summary is then provided for you to be able to assess easily the results, and take action. These research projects are typically very detailed and take a period of time to accumulate. Once completed the market research we provide typically adds valuable intelligence to your company.
    
	        
    
		    
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    Golden Nuggets Program
    
		      
    CMS has a unique method for identifying your companies "golden nugget" opportunities. Through CMS's inquiry assessment program "missed opportunities" are identified within your company. These missed-opportunities become your "golden nuggets," or areas that you can capitalize on for future successes. This is a well-received proprietary program that has been used at manufacturing companies over the years and is beneficial in helping improve your overall communication process flow from prospect inquiry to sales.
  
    
  
    
	          Golden Nuggets Programs are always positive and fun and inspire people to get involved in solving issues and especially paying close attention to details that matter.

 

              
    
              CMS's motto:  Success is in the details - and the details are up to us! 
    
		      
	        
    
		    
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    Internet Marketing and Website Design
  
    
		      
    CMS helps companies to design powerful Internet Marketing plans.  Our team can assist with website development, search engine optimization, overall internet strategies.  Be sure to check out some of our most recent website designs:
		        
    
	          
    
		      
		      						
		      
    In any case, we have the latest in web design tools, and we " marry" a strong technical ability (latest in website design) with experienced marketing.  We would be happy to discuss how we can help you achieve your Internet marketing goals.
  
    
	        
    
		    
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About Coughlin Marketing

			
Coughlin Marketing Services LLC (CMS), since 1997, has been helping companies to grow their revenue streams by developing and implementing unique marketing programs that foster new business opportunities for our Clients. We become a professional and creative extension of our Client's sales and marketing teams.
			
		

	
		
 
			
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